This class has been a challenge for me in many ways. I tested my abilities to be creative, to learn to work with people who are very different than me, to embrace a new way of thinking, and in the end, to attempt to conquer one of my biggest fears – public speaking. Firstly, I […]
Evaluation
November 27, 2018 by ·
Evaluation has been hands-down my favorite part of this process. My group conducted 2 different focus groups – the second that was conducted was the official focus group that we thoroughly prepared, and the first was an impromptu focus group done by Jack. Both yielded great information, but I’ll just discuss the second one in […]
Prototyping
November 13, 2018 by ·
The prototyping stage has been the step that I have felt most connected to thus far. I’ve been finding it much easier to go through this process now that we are actually building from our ideas and previous research. That being said, I still have some reservations about moving forward. My group and I still […]
Ideation Part 2
November 6, 2018 by ·
Last class was our second class period devoted to ideation. We followed the same format as the previous class, except this time with a different problem statement to focus on. My group and I followed the steps similar to last class by attempting to come up with as many ideas as possible. Initially, I was […]
Insight Synthesis: Problem Statements
October 31, 2018 by ·
Last week, our team continued our Insight Synthesis work with the development of problem statements. These problem statements were developed from the journey maps that we developed. Since I was not in class on Thursday due to interview scheduling during our class time, I missed the development of these problem statements. However, I heard about […]
Persona Week: Middle-Class Miranda
October 25, 2018 by ·
This week we spent our time in class developing personas that we will use when we begin our ‘create’ process. Personas are supposed to help us prioritize decisions about our product and will help us to guide our next actions in a more consistent direction. Our creation of ‘Middle-Class Miranda’ is meant to stand as […]
Interviewing
October 12, 2018 by ·
I found the interviewing process to be challenging in a number of ways. First, the sheer time commitment of interviews was difficult with a busy schedule. Later on, transcribing was another big task to be tackled. With a thirty-minute long interview, the transcription process takes at least three to four times as long. As a […]
Week 3: Observations
September 29, 2018 by ·
This past week, we did a little bit of observational work for our research. My group and I are going to focus on undergraduate housing, so I did some on campus observations of public places like Sadler and Swem. I chose these places just to how people were interacting with each other and with the […]
Week 2: Design Thinking
September 17, 2018 by ·
Happy Second Blog Post Day! In non-marketing related news, this was a special week, because as soon as we finished up boot camp we got the message to evacuate campus to avoid Florence. So while that immediately detracted a little from the excitement of boot camp, I am now safe at home where I can put […]
Introduction
September 5, 2018 by ·
Hello! My name is Jessica! I’m a senior at William and Mary, studying Sociology as my major and Marketing as my minor. I was born and raised a little outside of the beautiful RVA, and live there with my parents, my sister, and my beautiful labradoodle Remi when I’m not here in Thrilliamsburg. My interests […]